Barbie as Cultural Icon
"Doll makers came to realize the enormous cultural force embodied in Barbie. She was instrumental in illustrating the complex indentification process through which children become involved with and attached to a toy and demonstrated the power of a doll as an idol. Marketers were quick to see how critical personality was in promoting loyalty. However, Barbie was not just another personality in the age of mass marketing. She still persists today as a cultural icon - offering a shared point of reference for members of American
society while adapting to the cultural differences of each individual. Barbie's identity is ambiguous, or maybe rather open-ended."
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