American Lamb Board
"The American Lamb Board (ALB) was created by the U.S. Secretary of Agriculture to administer the Lamb Promotion, Research and Information Order. The ALB works to strengthen the domestic lamb industry’s position in the marketplace through advertising, public relations, culinary education, and retail promotions. The 13 member volunteer Board represents all sectors including six producers, three feeders, one seedstock producer and three first handlers."
Things we get fixated as a society. Cultural icons, in other words.
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